NORTON, MA – CI Medical, provider of pad printing marking services to medical device manufacturers, has launched a redesigned website and new company logo.

“CI Medical is a technologically advanced company that offers state-of-the-art services. However, our old website and logo didn’t convey that as well as we wanted,” said CEO, Clifford Garnett. “But, we didn’t want to make changes arbitrarily. We knew that we needed a strategic plan driving these changes to get the most benefit for our brand, and more importantly, our customers.” For help, CI Medical partnered with MoreVisibility, a full-service digital marketing agency based in Boca Raton, Florida.

Working closely with CI Medical, MoreVisibility developed a roadmap for revitalizing the brand and updating the website in a manner that was user-friendly and optimized for search engines.

“Our team is extremely proud of how the CI Medical Optimized Website Redesign project has turned out. The key to a successful website project is to leverage data, make user experience a top priority, and incorporate SEO from the ground up. We’re looking forward to analyzing the performance results from this redesign.” Danielle Leitch, Executive Vice President, MoreVisibility.

In addition to redesigning the website and logo, MoreVisibility also provided CI Medical with:

  • A content marketing strategy for reaching new audiences and increasing CI Medical’s digital footprint
  • Keyword research and page targeting to improve organic search rankings
  • Optimized copywriting services
  • A detailed SEO transition plan

“I am thrilled with the new look of the CI Medical website and logo. The modernized design reflects our brand more accurately and sets the tone for how we’ll be presenting ourselves online and offline from now on” said Garnett. “We will continue working with MoreVisibility to upgrade more of the site and create new types of content to provide our customers with the best experience possible.”